International Leader in the production of wet wipes, as well as other cleaning products, for big and well known companies of the trade, Converting Wet Wipes has its strengths in experience, quality, production capability, innovation and customer services. In a more and more competitive and globalised environment, like the present one, it is really encouraging the example of an Italian company, which management is firmly in the hands of the Sorrentinos, that has been able to conquer and defend a position of worldwide leadership in the trade of personal hygiene and housework, with a specialisation in wet wipes production. A development strategy grounded on steady self-financed investments to improve technologies, quality and service are to be given credit for the company success. Converting Wet Wipes is a dynamic company which won the confidence of big manufacturing companies and of the modern retailing right thanks to this brave but rewarding business philosophy.

A Growing Reality

Converting Wet Wipes’ history is quit short – the company was established in 1997, but actually takes the family business since 1970 along.
Today Converting Wet Wipes turns itself to international markets.
Converting is one of the main companies producing wet wipes worldwide.

The Size Of A Protagonist

The Company developed as well in Italy, and now with its private labels covers about 80% of the large-scale retail trade. The Company, where more than 100 are employed, earned more 30 million Euros in 2004 (against 25 millions in 2003). From the structural point of view, Converting rises on a 17,000 square meter surface, which are partitioned as follows: 6,000 assigned to production, 6,000 to logistics, 4,000 to raw materials and 1,000 to offices and general services.
Within next summer another 7,000 are being added, to increase the storage capacity; this investment reaffirms the company dynamicity. Production is guaranteed by 31 fully automated lines, which allow a production of 350 million items a year. And we would like to highlight that about 20% of the sales revenue is yearly invested in technologies and production systems, in order to guarantee high standards of innovation and the ability to meet rapidly and flexibly the development and the demands of the market.